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Curbing Reckless Behaviour in the Face of COVID-19: Moralize It!

Forums

Julie Cook Kitchener Jul 28, 2020 21:28 pm

Hi all, This is an interesting article that advocates for a "moralizing" approach to behaviour change in the face of COVID-19. Both second hand smoke and drunk driving campaigns…

“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

Forums

Liz Foote Maui Jul 9, 2020 11:27 am

As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

Montana Mask-Wearing PSAs with Normative Messaging

Forums

Liz Foote Maui Jul 9, 2020 9:35 am

I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…

"How to Nudge a Coronavirus Nonbeliever"

Forums

Liz Foote Maui Jul 9, 2020 9:24 am

I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

Mask Use, Messaging, and Social Norms

Forums

Liz Foote Maui Jun 3, 2020 1:58 am

As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Dog Poop Citizen Science Examples?

Forums

Liz Foote Maui May 21, 2020 22:56 pm

Hi everyone, I was wondering if anyone knew of any examples of citizen science programs focused on pet waste. I asked on Twitter and did a bit of a search but didn't turn up much.…

Social influence in child care centers: A test of the theory of normative social behavior.

Articles

Lapinski, M.K., Anderson, J., Shugart, A., & Todd, E., (2014). Social influence in child care centers: A test of the theory of normative social behavior. Health Communication, 29, 219-232.

Child care centers are a unique context for studying communication about the social and personal expectations about health behaviors. The theory of normative social behavior (TNSB…

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The effects of social norms on male hygiene.

Articles

Nalbone, D. P., Lee, K. P., Suroviak, A. R., & Lannon, J. M. (2005). The effects of social norms on male hygiene. Individual Differences Research, 3(3), 171-176.

Numerous studies have found that individuals are more likely to comply with social norms when in the presence of others. To test the hypothesis that restroom hygiene norms would b…

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Testing the effects of social norms and behavioral privacy on hand washing: A field experiment.

Articles

Lapinski, M. K., Maloney, E. K., Braz, M., & Shulman, H. C. (2013). Testing the effects of social norms and behavioral privacy on hand washing: A field experiment. Human Communication Research, 39(1), 21-46.

A 2-part study examines the influence of normative messages on college males’ hand washing perceptions and behaviors. Study 1 tests for the appropriateness of hand washing as a ta…

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Dynamic norms promote sustainable behaviour, even if it is counternormative.

Articles

Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.

It is well known that people conform to normative information about other people’s current attitudes and behaviors. Do they also conform to dynamic norms—information about how oth…

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