Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Great way to introduce colleagues to CBSM - Webinar January 15, 2014

Forums
Jay Kassirer Ottawa Dec 16, 2013 17:44 pm
Do you want your managers and colleagues to better understand and support your social marketing efforts? Invite them to participate in our interactive "Introduction to Social Mark…

Two TDM Programs Earn International Landmark Designation

Forums
Jay Kassirer Ottawa Dec 9, 2013 15:52 pm
For the sixth year, Tools of Change has convened a Landmark peer review panel to select transportation behavior change case studies considered to be among the most successful, inn…

Swimming Pool Discharges

Forums
Kathy Hoppe Presque Isle Dec 5, 2013 12:59 pm
I am looking for information to help the communities I work with address pool discharges. Has anyone developed an outreach effort to get people to follow local BMPs when emptying…

Reusable Mugs for Public Coffee Stations

Forums
Lauren Minuk Calgary Dec 4, 2013 19:26 pm
Hey all, I'm working with an appliance store and I'd like to suggest that they replace their paper cups for their coffee station with ceramic mugs. Has anyone ever done this wi…

Announcing iSMA (International Social Marketing Association)

Forums
Dec 4, 2013 19:22 pm
I am writing to alert you to the existence of a new agency, the International Social Marketing Association (iSMA), that you may wish to consider joining. iSMAs purpose is to enc…

Call for Papers and Save the Date: Influencing Transportation, Water Quality and Conservation Behaviors

Forums
Jay Kassirer Ottawa Dec 2, 2013 14:57 pm
The 23d annual Social Marketing Conference, held in Clearwater Beach, Florida is specifically looking for proposals for oral presentations and posters on influencing water quality…

UBC Literature Review Now Available for Targeted Waste Reduction Behaviors

Forums
Jay Kassirer Ottawa Dec 2, 2013 14:53 pm
Thanks to those of you on this listserv who suggested waste-related programs for the review of behavior change programs that we conducted for the LURA Group and the University of …

Webinar on Incentives and Norms (Dec. 11, 2013)

Forums
Jay Kassirer Ottawa Dec 1, 2013 20:06 pm
In this 90-minute webinar, you'll learn when and how to apply two powerful tools of change that can be used at all stages of the change process: incentives (both financial and non…

UBC Literature Review Now Available for Targeted Energy Behaviors

Forums
Jay Kassirer Ottawa Dec 1, 2013 19:53 pm
Thanks to those of you on this listserv who suggested energy-related programs for the review of behavior change programs that we conducted for the LURA Group and the University of…

Corporate Behaviour Programs & Cycling

Forums
Unknown Nov 29, 2013 10:52 am
A number of Canadian corporations are basing philanthropy and community investment decisions on the outcome of customer voting competitions. FuellingChange and Aviva Insurance ar…
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing