Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Save the Date! (June 10th): PNSMA's Summer Forum on COVID-19, Social Marketing, and the Environment

Forums
Liz Foote Maui May 23, 2020 8:04 am
Hello everyone, the Pacific Northwest Social Marketing Association's Summer Forum will be held on Wednesday, June 10th, from 11;30 am - 1:00 pm. It will be held virutally (as you'…

Dog Poop Citizen Science Examples?

Forums
Liz Foote Maui May 21, 2020 22:56 pm
Hi everyone, I was wondering if anyone knew of any examples of citizen science programs focused on pet waste. I asked on Twitter and did a bit of a search but didn't turn up much.…

Norway's Promotion of Electric Vehicles – Case Study Posted on Tools of Change

Forums
Jay Kassirer Ottawa May 21, 2020 14:15 pm
Several policies / incentives, in place over an extended period, have made Norwegians more likely to purchase electric vehicles than people in any other country. These incentives …

BART Perks Phase II - Transit Peak Demand Shifting Case Study Posted on Tools of Change

Forums
Jay Kassirer Ottawa May 21, 2020 14:12 pm
BART Perks Phase II used a Smartphone-based platform to incentivize shifts in public transit trips that reduced peak demand. The approach proved cost-effective relative to the ave…

Global Survey for Anyone Who Teaches Social Marketing (Update & Request for Participation)

Forums
Liz Foote Maui May 20, 2020 2:41 am
Hi everyone, if you teach social marketing in any capacity, either in a formal academic setting, or elsewhere via workshops, please take a moment to complete this survey, or pass …

SMANA’s Compilation of COVID-19 Resources

Forums
Liz Foote Maui May 20, 2020 1:15 am
The Social Marketing Association of North America (SMANA) is curating resources on social marketing and COVID-19 and has created a list in the form of a google sheet. It has a ton…

May and June Virtual CBSM Workshops

Forums
Doug McKenzie-Mohr Victoria May 6, 2020 2:28 am
I’ve had a number of people ask whether my community-based social marketing workshops could be offered virtually given the pandemic.  In response, I have scheduled virtual Zoom wo…

Call for Nominations 2020: (1) Travel Behavior Programs and (2) Behavioral Building Energy Conservation Programs

Forums
Jay Kassirer Ottawa Apr 30, 2020 14:09 pm
Do you know of a particularly effective or innovative approach for changing travel or energy use behaviours? Yours? Nominate it for Landmark designation. Designation as a “Landmar…

Europe’s Energy Neighborhoods Program Earns Landmark Designation

Forums
Jay Kassirer Ottawa Apr 30, 2020 14:08 pm
Europe’s Energy Neighbourhoods program engaged neighbourhoods to ‘bet’ with their municipalities that they could reduce energy use by at least 9% over a four-month time period, wi…

RE100 Corporate Renewable Energy Purchasing Program Earns Landmark Designation

Forums
Jay Kassirer Ottawa Apr 30, 2020 14:07 pm
RE100 is a global collaborative initiative that is accelerating a shift in corporate energy purchasing to reduce global carbon emissions and buy energy from renewable sources. Mem…
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing